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IFAD adds Media Awareness to its Farming Toolkit

IFAD adds Media Awareness to its Farming Toolkit

By Andy Hill, MediaTrain Director The International Fund for Agricultural Development may not roll off the tongue as easily or as often as some United Nations agencies. But IFAD is a key player across the developing world in helping the small-scale farmer get more and...

The difference between a Pivot and a Bridge

One of the most fascinating moments in last night’s final US presidental debate was when Donald Trump called out Hillary Clinton for using a “pivot”. You won’t find it in Wikipedia, but a pivot in this sense means using a particular word or phrase to change the...

Leaving with the Minister, and other Media Relations trials

By Oliver Wates, MediaTrain Director It’s a familiar scenario. The conference is launched with an opening speech by the Minister, or other senior politician, invited because in Ruritania that’s the way it’s done – a gesture of support, and ownership, from the...
Making the Most of a Media Visit – Remember the Field Trip

Making the Most of a Media Visit – Remember the Field Trip

By Andy Hill, MediaTrain Director                                       Fact sheets. Check.                                      Messages for the interview. Check                                      Background data and figures. Check....

Serious Journalism goes Native

By Marian Hens, MediaTrain Director There is no sign that the appetite for well-told narrative stories has gone away.  Take Serial, the wildly popular investigative American podcast launched in the US in October last year. Although podcast is not the most favoured...