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Organisation – Making Ideas Contagious

Social media is on top of most organisations’ communications agenda, from UN agencies to businesses and governmental bodies. They acknowledge its value in disseminating messages, reaching key audiences, and ultimately promoting the organisation’s aims. Today, around 2...

Hitting the Right Notes

The “Rick Perry Moment” will delight all but supporters of the Republican hopeful from Texas. But it carries a useful lesson for all public speakers. For anyone who missed it, Governor Perry was on a nationally televised debate with rival candidates and listed the...

Tender Care

  Much of our work at MediaTrain involves responding to Invitations to Tender, or Requests for Proposals. If you ‘re considering putting together a tender invitation, you may like to consider the following suggestions, which should apply whether you are...

Unspeakable

“Interfacing with targeted persons to leverage message potential and facilitate successful outcomes.” Does this title grab you? Thought not. What does it mean in plain language? “Communicating well to get results.” In our working lives we use the language of our...

It doesn’t add up

“Two-thirds of the 16 stores have closed,” said the marketing analyst. Wait a minute, two-thirds of 16 means that two-thirds of one of the stores has closed – that can’t be right. “More than nine out of ten people support this,” said another. More than nine just...

The Perpendicular Pronoun

It’s hard to beat the power of personal experience as a factor to convince a television audience. The redoubtable British businesswoman Nicola Horlick used it to great effect recently in a BBC debate on the government’s proposed changes to government employee...