by admin | Nov 11, 2011 | MediaTrain Comment, MediaTrain Tips
The “Rick Perry Moment” will delight all but supporters of the Republican hopeful from Texas. But it carries a useful lesson for all public speakers. For anyone who missed it, Governor Perry was on a nationally televised debate with rival candidates and listed the...
by admin | Nov 10, 2011 | MediaTrain Comment
Ryanair, now claiming to be Europe’s largest airline, has a reputation for adding charges for bags and baggage to bolster its low fares. So when Chief Executive Michael O’Leary was interviewed about his company’s forecast of a 20 per cent rise in...
by admin | Nov 8, 2011 | MediaTrain Commendation, MediaTrain Comment
“Journalists are only interested in bad news. Journalists only like disasters and coups and suffering.” This is a real comment from a participant at a recent MediaTrain workshop in Kenya, but it echoes assertions made at practically every gathering...
by admin | Oct 25, 2011 | MediaTrain Comment
Is 10 per cent alarmingly high or surprisingly small? It depends on where you’re coming from … The British government has come under a lot of criticism for raising the ceiling for university fees from £3,000 per year to £9,000 from 2012. So when the latest...
by admin | Oct 5, 2011 | MediaTrain Comment, MediaTrain Tips
“Two-thirds of the 16 stores have closed,” said the marketing analyst. Wait a minute, two-thirds of 16 means that two-thirds of one of the stores has closed – that can’t be right. “More than nine out of ten people support this,” said another. More than nine just...
by admin | Sep 27, 2011 | MediaTrain Comment
Worries that some children in Britain haven’t learned to recognise written words by the age of six have led the government to come up with a scheme to test their skills. Except that the kids won’t be “tested” – they will be subjected to “decoding...
