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When words alone do not cut it any more

When it comes to news releases, words alone just don’t do it any more. With thousands of press releases being distributed every day, communication staff are constantly looking for opportunities to cut through the information overload and reach a broader audience....

Reporting on Children – Sacrificing Impact for Safety

UNICEF, the UN children’s agency, is naturally very keen that journalists should produce stories that promote children’s welfare.  It matters for basic areas such as pre-school care, primary education, health care, internet access and the like. But it’s also important...