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Serious Journalism goes Native

By Marian Hens, MediaTrain Director There is no sign that the appetite for well-told narrative stories has gone away.  Take Serial, the wildly popular investigative American podcast launched in the US in October last year. Although podcast is not the most favoured...

Practice, Perfection and MediaTrain

No workshop of two to three days is ever going to turn media-shy people into media stars for their employers. But MediaTrain can help you make a good start. Understanding how the media works, what it wants and how to give it to them is key, and the foundation of much...
MEDIATRAIN HELPS BURUNDI TAX AUTHORITY GET MESSAGES ACROSS

MEDIATRAIN HELPS BURUNDI TAX AUTHORITY GET MESSAGES ACROSS

No-one  anywhere likes paying tax, least of all citizens of Burundi, one of the poorest countries in the world. But increasing numbers of Burundians are now paying tax since the launch four years ago of a new tax authority, the Office Burundaise des Recettes (OBR). In...

To see ourselves as others see us

Oh would some power the giftie gie us, To see ourselves as others see us.”  ― Scottish poet Robert Burns My client was a very senior executive who appeared frequently on television, radio and in the media because of her position and authority. She could be relied upon...

Somalia – Information on the Front Line against Extremism

It’s the silent and unsung war in Somalia, and the forces of information are winning. In a setup unique in modern-day conflict, the United Nations has sub-contracted the task of winning Somalia’s media war to a private company with worldwide media experience, Albany...